Primus Pattaya launches Mercedes-Benz Showroom, Creating a New Experience and Reinforcing Its Position as a Leading Luxury Car Dealer!
July 25, 2024: “Primus Pattaya” Unveils Magnificent Mercedes-Benz Showroom and Service Center, Introducing the “Top of Mind” Concept to Create an Extraordinary Experience and Reinforcing Its Leadership as a Luxury Car Dealer
“Primus Pattaya” has officially opened its stunning new showroom and service center for Mercedes-Benz, promoting the “Top of Mind” concept to establish a grand new experience while targeting the high-end market with the “Mercedes-Benz Trade-In Program.”
Mr. Nattavuth Tangkaravakoon, President of the Primus Group and TOA Venture Holding, stated that the opening of the Phase 2 Mercedes-Benz showroom and service center on Sukhumvit Road, South Pattaya, marks a significant step in expanding the network and fostering growth within the “Primus Group” dealership business. This expansion enhances the variety of options available and provides convenience to customers who appreciate Mercedes-Benz vehicles in the Pattaya area and its surroundings.
Moreover, to emphasize the success of the “Primus Group” as a leading Mercedes-Benz dealer, trusted by customers over the past four years, the company remains committed to being the brand that occupies the top position in customers’ minds (Top of Mind). This commitment drives us to elevate service standards to the highest levels of quality and variety, ensuring an exceptional experience and maximum satisfaction for customers at all levels.
“I am confident that the experiences and success of “Primus Bangkok” will guide “Primus Pattaya” in providing outstanding sales and after-sales services for Mercedes-Benz customers in Pattaya and surrounding areas,” he added.
Mr. Jirapol Rujivipat, Managing Director of Primus Autohaus Pattaya Co., Ltd. and the Primus Group, revealed that the “Primus Group” operates as a top-tier automotive dealership and first began as a Mercedes-Benz dealer with its first showroom and service center on the Ekkamai-Ramintra Expressway in 2020. The business focuses on customer-centric satisfaction by creating exceptional experiences in both sales and after-sales service, resulting in rapid success with continuous sales growth and high customer retention. Notably, they have received a CSI score of 1 for customer satisfaction among Mercedes-Benz clients.
“For these reasons, we are committed to expanding our investment in establishing new Mercedes-Benz dealership networks to enhance customer service opportunities and broaden our business growth. Importantly, this is aligned with our goal of delivering happiness and excellent service to a wider range of customers.”
With the ability to invest and manage business effectively, the “Primus Group” has decided to expand its network by opening its second Mercedes-Benz dealership, with an investment exceeding 200 million baht in constructing the new showroom and service center in the Pattaya area, named “Primus Autohaus Pattaya.” This facility offers comprehensive sales and after-sales services across two locations:
- A showroom displaying new Mercedes-Benz and Mercedes-AMG vehicles, along with a Service Center capable of servicing up to 500 vehicles per month on over 3 rai of land along Sukhumvit-South Pattaya Road.
- A showroom for Certified Used Mercedes-Benz vehicles of various models, offering high-quality options at competitive prices, as well as the “BP Center Service,” a large and modern body and paint repair center in the eastern region, featuring up to 15 service bays to accommodate both heavy and light repairs, accepting work from all insurance companies, located on over 3 rai of land on Sukhumvit-Na Jomtien Road.
Mr. Jirapol further stated that over the past three months, “Primus Pattaya” has received an exceptional response from customers in Pattaya and nearby areas, achieving 214% of the sales target for Mercedes-Benz and EQ electric vehicles, and exceeding 250% of the sales target for Mercedes-AMG vehicles, making “Primus Pattaya” the top-selling dealership for Mercedes-Benz in provincial areas nationwide. Furthermore, the after-sales service has attracted over 780 Mercedes-Benz customers for general maintenance and body repair services.